Google Ads that book $30K+ residential projects — not tire-kickers.
Google Ads campaigns built specifically for US residential contractors doing $20K–$500K projects. Every dollar targets buyers ready to sign a contract — not $500 handyman shoppers or DIY researchers.
Google Ads are burning your budget. Here’s why cheap leads are worse than no leads.
Most contractor Google Ads campaigns target the wrong buyer. They chase $12 clicks from cheap-quote-shoppers instead of $45 clicks from homeowners planning a $60K project. The wrong leads cost you cash AND team time chasing bad-fit prospects.
The typical ‘we run your ads’ agency
- Broad keyword targeting — bring in any traffic
- Generic landing pages, no offer clarity
- Zero call tracking or lead attribution
- Reports show clicks and CPC — never booked jobs
- Set-and-forget optimization (once/month)
- Chases lead volume, not qualified consults
The 2026 playbook for booked projects
- Project-value keyword filtering ($30K+ intent only)
- Conversion-first landing pages with real proof
- Call tracking + recording on every click
- Reports show booked consults and pipeline dollars
- Weekly optimization based on consult rate, not CTR
- Every ad dollar tied to a bookable project
Four systems that turn ad spend into booked projects.
Ads without conversion tracking are just donations to Google. Ads without landing page CRO are just clicks going to void. Ads without call tracking are just theory. We coordinate all four.
High-Intent Targeting
Only bid on the queries $30K+ buyers use. Negative-keyword walls block DIY, cheap, budget, and job-seeker traffic. Every impression is a real prospect.
Landing Page CRO
Purpose-built pages for every campaign. Not the homepage. Message-match score 9+/10. A/B tested. Built for one action: book the consult.
Call + Form Tracking
Every click tracked. Every call recorded. Every form attributed. You see which ad, which keyword, which landing page booked the consult.
Weekly Optimization
Ads reviewed weekly. Bad-fit keywords killed. Winning campaigns scaled. Every 30 days: rebuild what’s not converting to booked consults.
Only bid on the buyers ready to spend $30K+. Block everyone else.
Most contractor Google Ads campaigns waste 40–60% of budget on the wrong buyer. We build campaigns around specific queries that $30K+ project buyers use — “cost to remodel kitchen [city],” “custom home builder near me,” “kitchen renovation financing” — with 200+ negative keywords blocking DIY, budget, and job-seeker traffic.
- Project-value keyword research (only $30K+ intent)
- 200+ negative keywords blocking DIY / cheap / job queries
- Match-type strategy (exact, phrase, broad-mod)
- Geo-targeting by ZIP + income tier + household value
- Dayparting for when your buyer actually searches
- Device bid adjustments (mobile vs desktop by ad group)
Every ad click lands on a page built to book ONE consult.
Sending Google Ads traffic to your homepage kills conversion by 60%+. We build purpose-specific landing pages for every campaign — kitchen ad → kitchen landing page, bath ad → bath landing page. Message-match score 9+/10. Trust proof above the fold. One clear consult-booking action.
- Purpose-built landing page per campaign (never homepage)
- Message-match score 9+/10 (ad copy = page headline)
- Trust proof above the fold (reviews, portfolio, warranty)
- One clear conversion action — book the consult
- Mobile-first form (3 fields max)
- A/B testing every 30 days on hero, form, CTA
You can’t optimize what you can’t measure. Every click, call, and form — attributed.
Most contractor ad campaigns run blind. No call tracking. No form attribution. No way to tell which keyword booked which consult. We wire full-funnel tracking on day one — every ad, every landing page, every call, every form tied back to source.
- CallRail dynamic number insertion on every landing page
- Every call recorded + transcribed for coaching
- Form submissions attributed to ad group + keyword
- Google Ads conversion tracking properly configured
- GA4 + Ads linked with server-side event tracking
- Weekly report: which ad → which call → which consult
Weekly review = kill what’s not booking, scale what is. Never let bad-fit keywords burn budget.
Ads run daily. Reviewed weekly. Rebuilt every 30 days if not converting.
Set-and-forget Google Ads = money burned. We review every campaign weekly, kill bad-fit keywords, scale winning ad groups, and rebuild what’s not booking consults. Your account manager knows every dollar spent and every consult booked.
- Weekly campaign review + optimization sprint
- Kill underperforming keywords (below consult-cost target)
- Scale winning ad groups with budget reallocation
- New landing page A/B tests every 30 days
- Monthly deep-dive: which ads book vs. which chase clicks
- Quarterly full-account audit + strategy reset
Your competitor spends $3K/mo on Google Ads and books 20 consults. You spend $5K and book 4. Same market. Different system.
— The uncomfortable truth about contractor Google Ads in 2026
Real numbers. Real ad spend. Real booked consults.
Composite results shown as illustrative examples. Real US contractor case studies rolling in 2026.
What working with us actually looks like.
Clear, Fast Onboarding
Kickoff call in the first 48 hours. Campaign audit + strategy delivered in week one. Ads live by day 10.
Transparent Planning
You see the keyword list, negative-keyword walls, landing pages, budget allocation — before anything ships.
Honest Communication
Weekly Loom updates on what’s working. Direct Slack channel with the strategist. If it’s not converting, we say so.
Regular Check-Ins
Monthly deep-dive call. Quarterly business review. Reports show pipeline dollars — not vanity impressions.
The only Google Ads agency built for high-ticket residential contractors.
Ticket-size focused
We only work with contractors selling $20K–$500K projects. Not service calls. Not commercial. Your buyer is our specialty.
Cost-per-consult first
We optimize for booked-consult cost, not CTR or CPC. Vanity metrics won’t grow your business.
Senior-only team
The strategist you meet is the strategist who runs your account. Zero pass-off to a 22-year-old account manager.
Booked-project accountability
We report on pipeline dollars and booked consults — not impressions or clicks.
You own everything
Ads account, landing pages, tracking — all in your accounts. If we part ways, everything stays with you.
Month-to-month
No long-term contracts. If it’s not working, walk. We earn the retainer every 30 days.
Full-stack, one team
SEO + Ads + Site + Reputation coordinated. Not five vendors blaming each other when a lead doesn’t close.
Free visibility audit first
We start by showing you exactly where you stand across Google, Maps and the AI answer engines. It runs on your own data, it takes thirty minutes, and you keep it whether or not we ever work together.
“We’d run Google Ads for two years with two different agencies. Our cost per lead was $180 but our cost per BOOKED consult was closer to $900. Elite rebuilt everything — targeting, landing pages, tracking. Six weeks in, cost per booked consult was $215. Our average project size jumped because we’re finally getting the right buyers.”
Ads managed to book projects, not process clicks.
Google Ads management is included in the Accelerate ($4,500/mo) and Dominate ($6,500/mo) tiers. Ad spend is separate — you pay Google directly, we manage the campaign. Minimum recommended ad spend: $3,000/mo.
- Full Google Ads campaign build + management
- Landing page design + A/B testing
- Call tracking + recording (CallRail)
- Negative-keyword walls + geo-targeting
- Weekly optimization sprints
- Bi-weekly strategy calls
- All SEO features from Growth tier included
- Landing pages + creatives you own
SEO-only: Growth $3K/mo · Ads + SEO: Accelerate $4.5K/mo · Ads + SEO + LSA + PR: Dominate $6.5K/mo
Google Ads for contractors — answered.
How long before I see booked consults from Google Ads?
Campaigns launch week 1. First booked consults typically week 2–3. Full optimization + steady-state consult flow by month 2. If we’re not hitting your target cost-per-consult by day 60, we tell you honestly.
How is this different from other Google Ads agencies?
Most agencies optimize for CTR and CPC — vanity metrics. We optimize for cost-per-booked-consult. Big difference. Also: we only work with residential contractors selling $20K–$500K projects. We know your buyer, your objections, your close cycle.
What’s the management fee + minimum ad spend?
Accelerate tier at $4,500/mo includes Google Ads management (up to $10K/mo ad spend). Dominate at $6,500/mo adds LSA + digital PR. Ad spend is separate — paid directly to Google. Minimum recommended: $3K/mo ad spend.
Do you guarantee cost per consult?
Not immediately. First 30 days is calibration — we’re learning your buyer, your close rate, your best-fit keywords. From day 60 on, if we’re not hitting the cost-per-booked-consult target we set together, we make it right or you walk. Month-to-month.
Do you handle Local Service Ads (LSA) too?
Yes — LSA management is included in the Dominate tier ($6,500/mo). LSAs sit above regular Google Ads and often deliver the lowest cost-per-consult for local contractors.
Do you work with contractors outside the US?
Not currently. Every part of our system is calibrated for the US residential contractor market and US Google SERPs.
Who owns the ad account, landing pages, and tracking?
You do. Everything lives in your accounts, in your name. If we ever part ways, everything stays with you — the ad account, the campaigns, the landing pages, the tracking setup.
Get your free Google Ads growth plan.
30-minute strategy call. We audit your current Google Ads campaigns (if any), benchmark against your metro competitors, and show you exactly where budget is being burned. No pitch deck. No pressure.
- Full audit of your current Google Ads campaigns
- Competitive spend + creative benchmark vs your metro rivals
- Custom 90-day plan with projected cost-per-booked-consult
- Straight numbers — no fluff, no obligation