Construction marketing built for $20K–$500K projects.
SEO and AI-search visibility built for US home remodelers and custom builders doing $20K–$500K residential projects. Not generic contractor marketing. A system built for booking bigger jobs from Google, ChatGPT, and Google Maps.
Your remodeling business is invisible when homeowners search. Here’s why —
A homeowner about to spend $60K on a kitchen doesn’t call the first contractor they hear about. They open Google. They open ChatGPT. They open Instagram. In 20 minutes, they’ve shortlisted 3 companies. If yours isn’t in that shortlist, the project is already lost — and you’ll never know it happened.
Run the search yourself for your own city and trade. The pattern rarely changes: firms with the best portfolios often have the worst search visibility. Their sites aren’t structured for how Google — or AI answer engines — actually decide who to recommend.
The same search, from their side
Schematic. Not a live report.
We get you recommended across every platform your buyer actually uses.
Five stages. Each one carries the one above it.
The system
We build visibility the way you build a house.
Google Business Profile and local data
Categories, service areas, hours, photos and the citation set that tells Google what you are and where you work. Nothing above this ranks until this is right.
Local and technical SEO
Service and city pages that hold weight, a site that crawls and renders cleanly, and an internal structure that concentrates authority where the money is.
AI search visibility
Entity structure, schema and the mention network that make you a name ChatGPT, Gemini and Perplexity are willing to hand out. Almost nobody in the trade is doing this yet.
Paid search and conversion
Google Ads and Local Service Ads measured on booked consults, not clicks, and the page changes that stop a $90,000 enquiry dying on your hero section.
Reporting you can audit
Rankings, AI citations, calls and booked consults tied back to source. You see the same dashboard we do, every week.
Five pillars. One system.
Built for how homeowners actually find you now.
Every pillar solves for one buyer moment — from the first Google search, to the AI answer, to the Google Maps click, to the moment they open your website and decide to book a call.
Local Search Domination
Rank for every high-value query in your metro — city + service, near-me, and long-tail buyer intent. Local pack + organic + Google Maps, coordinated.
Google Ads That Book Projects
Not lead volume. Booked-consult volume. Every campaign is built around cost-per-booked-project, not cost-per-click, with call tracking wired from day one.
AI Search Visibility
ChatGPT, Gemini, Perplexity, and AI Overviews now decide who gets recommended. We structure your entity, content, and mentions so AI cites you — not the aggregators.
Website Conversion Engineering
Your site should book calls, not just look nice. We rebuild the parts of your site that drop $10K–$100K project inquiries — hero, forms, proof, project galleries.
Authority & Reputation
Reviews, backlinks, digital PR, and mentions — the trust signals Google and AI models actually weigh. Built into every retainer, not a bolt-on.
Visibility Monitoring
Weekly reports on your rankings, AI citations, call volume, and pipeline. If it doesn't move a number you care about, we cut it.
Every $80,000 project your competitor books is a job you should have won. Not because their work is better. Because their marketing is.
— The uncomfortable truth about residential contractor marketing in 2026
We teach AI models exactly who you are — and what you build.
AI answer engines don't rank pages. They recognize entities. Most contractor sites are invisible to AI because their schema, sameAs graph, and structured content don't tell a coherent story about the business.
- Full entity schema (LocalBusiness, HomeAndConstructionBusiness, Service)
- SameAs graph across 40+ authoritative sources
- Project-level structured data for portfolio pieces
- FAQ and How-To schema tuned for AI answer extraction
Content that ranks, converts, and gets cited by AI.
Blog posts don't book kitchens. But the right content strategy — buyer-intent articles, real project teardowns, city-specific guides — feeds every other pillar. It ranks in Google, gets scraped into AI answers, and closes the trust gap when a homeowner is choosing between you and your competitor.
- Buyer-intent articles for each service × city
- Real project case studies with cost, timeline, decisions
- City guides that own long-tail search
- Repurposed into short-form for social + LinkedIn
Where your name gets mentioned matters more than how many times.
Ten links from local design blogs, regional business journals, and homeowner publications outperform 200 spammy directory listings. We build the mention network that Google's algorithms — and AI recommendation engines — treat as trust signals.
- Regional business press placements (5–10 / quarter)
- Home & design publication contributions
- Local podcast & YouTube guest features
- Community & industry association authority
Turn every finished project into a search ranking signal.
Reviews aren't a vanity metric. They're one of the top three signals Google uses to rank local contractors — and one of the top signals AI models use when they decide who to recommend. We build the system that turns every job into a public reference.
- Automated post-completion review requests (SMS + email)
- Response management on Google, Houzz, Facebook, Yelp
- Review schema markup on every service page
- Public case-study conversion from happy clients
See exactly where you rank, on every platform, every week.
No monthly PDFs full of vanity metrics. A live dashboard tracking your rankings across Google, Google Maps, ChatGPT, Perplexity, and Gemini — plus every call, every form fill, every booked consult, tied back to source.
- Weekly ranking tracker for every target keyword
- AI citation frequency across 4 major answer engines
- Call tracking with recording + source attribution
- Booked-consult attribution back to specific channels
Every dollar. Every call. Every booked project.
Tracked back to source.
No black-box reporting. You see the same dashboard we look at every Monday morning.
Book more projects.
Fill your pipeline. Grow the business.
Small, senior team. No junior account managers. The person you sell to is the person building your strategy.
We launched in 2026, so we have not been featured or cited anywhere yet. When that changes, the publications will be named here with links you can open and check for yourself.
The only marketing partner built for high-ticket residential construction.
Ticket-size focused
We only work with contractors who sell $20K–$500K projects. Not $200 service calls. Not commercial. Your buyer is our specialty.
AI-first, not AI-later
Most agencies still optimize for 2019's Google. We build for how buyers search today — Google + ChatGPT + Perplexity + Gemini + Maps, coordinated.
Senior-only team
The strategist you meet is the strategist who builds your plan and runs your account. No pass-off to a 22-year-old account manager.
Booked-project accountability
We report on booked consults and pipeline value, not clicks and impressions. If the phone isn't ringing, we haven't done our job.
Free visibility audit first
We start by showing you exactly where you stand across Google, Maps and the AI answer engines. It runs on your own data, it takes thirty minutes, and you keep it whether or not we ever work together.
No long-term contracts
Month-to-month after the 90-day sprint. If it's not working, walk. We earn the retainer every 30 days.
Full-stack, one team
SEO + Ads + Site + Reputation, coordinated. Not five vendors blaming each other when a lead doesn't close.
Real transparency
You get the login. You see the dashboard. You know exactly what's happening and where every dollar goes.
Nothing here yet, and we are not going to invent it.
We started this firm in 2026 and have not finished a client engagement. When we have, the quote in this space will carry a real name, a real company, and figures that client agreed to publish. A made-up testimonial is the easiest thing on the internet to write and the fastest way to lose a contractor who checks.
Built for residential contractors doing high-ticket projects.
Plain answers about marketing a construction business.
What does a construction marketing agency actually do?
The six surfaces that decide whether you make a homeowner's shortlist, and five questions that separate a good agency from an expensive one.
Read →How much do construction marketing services cost?
The four pricing models, what belongs inside a real retainer, and the margin arithmetic that decides whether it is worth doing.
Read →How to get recommended by ChatGPT
Why answer engines recognise entities rather than ranking pages, and the five things a contractor can fix now while the bar is still low.
Read →Let's get you more booked projects.
A 30-minute strategy call. We'll audit your current visibility, benchmark you against your top 3 competitors, and show you exactly where the pipeline gap is. No pitch — either the numbers work, or they don't.
- Live audit of your Google, Maps, and AI-search visibility
- Competitive benchmark for your top 3 rivals in your metro
- Custom 90-day plan with projected pipeline impact
- No pressure. No pitch deck. Just numbers.
Book a strategy call
or request the free scorecard below30-min call · usually within 48h
Answered before you ask.
How long before I see results?
Google Ads and dashboard visibility: week 1. Google Business Profile lift: 3–4 weeks. First organic ranking wins on money keywords: 60–90 days. Full SEO compounding: 6–9 months. We build the campaign to deliver quick wins from paid + local while the SEO asset matures underneath.
What's your pricing?
90-Day Growth Sprint at $4,500 total, converting to $3,000/mo standard retainer at day 90. Accelerate tier at $4,500/mo includes managed Google Ads. Dominate tier at $6,500/mo adds LSA management and priority support. No long-term contracts — month-to-month after the sprint.
Do you work with contractors outside the US?
Not currently. Every part of our system — from schema to AI citation strategy to Google Ads structure — is optimized specifically for the US residential contractor market.
What if I'm already working with another SEO agency?
We do free competitive teardowns whether or not you plan to switch. Book a strategy call and we'll show you exactly what your current agency is (and isn't) doing — you can decide from there.
Do you build websites too?
Yes — website design and conversion engineering is Pillar 04. About 60% of new clients need at least a hero + service page rebuild before their traffic starts converting. This is bundled into the higher retainer tiers.
How is this different from HomeAdvisor / Angi / Thumbtack?
Those platforms sell you leads that also went to 4 other contractors. You compete on price and the buyer feels shopped. Our system generates inquiries directly to your business, exclusively, from homeowners who searched for you specifically.
Who owns the assets — the site, the content, the campaigns?
You do. Everything we build lives in your accounts, in your name. If we ever part ways, everything stays with you.