What the system produces: booked consults, not clicks.
We measure one thing across every engagement — how many qualified project consults land on the calendar, and what each one costs. Rankings and traffic are inputs. These are the outputs.
From 4 quote-requests a month to 17 booked whole-home consults.
A design-build renovation firm doing $2M–$4M/yr had a strong portfolio and almost no inbound — nearly all work arrived through past-client referrals. The constraint wasn’t demand in the market; it was that none of it could find them. Six months in: Google Ads dialled to $215 per booked consult, organic ranking #1 for 14 home-renovation queries across the metro, and citations appearing in GPT and Perplexity answers.
See the home remodeling system →Beating a national franchise without outspending it.
A tile-and-bath specialist doing $1.4M/yr was losing every paid search to a one-day bath-fitter franchise with roughly ten times the budget. Rather than compete on spend, campaigns were rebuilt around the work the franchise model physically cannot deliver — moved plumbing, curbless entries, full wet rooms. Ad spend fell. Booked consults nearly quadrupled.
See the bathroom system →A season booked out by March instead of scrambled together in June.
A gunite pool builder running 14 builds a year had always switched marketing on in spring — the same quarter as every competitor, at the most expensive moment of the year. Moving spend into the September-to-February window and publishing genuine all-in pricing changed the shape of the year: consults arrived from February and the build calendar filled before peak-cost traffic even began.
See the pool builder system →Four numbers. Everything else is a means to them.
Most agencies report impressions, clicks, and keyword positions because those always go up. We report the numbers that decide whether the retainer paid for itself.
Want these numbers run on your business?
30-minute strategy call. We audit your current search visibility, benchmark against your top 3 metro competitors, and show you where the pipeline gap is. No pitch deck. No pressure. Either the numbers work or they don’t.
- Live audit of your Google, Maps, and AI-search visibility
- Competitive benchmark for your top 3 metro rivals
- Custom 90-day plan with projected booked-consult impact
- Straight numbers — no fluff, no pitch, no obligation