You’re already paying for the traffic. Ninety-nine percent of it leaves.
Conversion rate optimization for US residential contractors. Most contractor sites convert under one percent, which means almost everything you spend on search, ads, and referrals is buying visitors who quietly leave. Fixing that is cheaper than buying more of them.
- 01 2,000 visitors / month
- 02 8 enquiries
- 03 More traffic is the only lever
- 01 2,000 visitors / month
- 02 24 enquiries
- 03 Same spend, three times the work
Contractors buy more traffic to fix a conversion problem.
When enquiries are thin, the instinct is to increase ad spend or publish more content. But if your site converts at 0.4%, every additional dollar of traffic inherits that same leak. Doubling conversion doubles your enquiries at exactly the cost you’re already paying — and it takes weeks rather than months.
- Your site hides the price and the buyer leaves to find oneThe most common conversion killer in residential construction. Homeowners need a range before they’ll call, and a site that refuses to give one sends them to a competitor who will.
- The form asks for too much, too earlyNine fields including budget, timeline, and a message box, at a stage where the visitor only wanted to know if you serve their suburb.
- The phone number isn’t tappable and calls aren’t trackedMost contractor traffic is mobile. If the number isn’t a tap-to-call link, and calls aren’t attributed, you’re both losing enquiries and unable to see which channel produced them.
- Trust proof sits below the fold or nowhereLicence, insurance, warranty, reviews, association membership — the things that make a stranger comfortable spending $40,000 with you, usually buried on an About page nobody opens.
Representative findings from contractor site reviews. We measure your actual funnel before recommending changes.
Four changes. Ordered by how often they’re the bottleneck.
This is not a redesign. It’s a small number of specific, measurable changes to the pages where your money is already landing.
Publish Honest Price Ranges
By project type and scope. This single change outperforms everything else we do in this discipline, because it removes the reason most visitors leave — and it filters out people whose budget was never realistic.
Website details →Rebuild The Enquiry Path
Three fields to start a conversation, not nine. Progressive qualification after contact rather than before it. Tap-to-call prominent on every mobile screen, and every call tracked to source.
Get started →Move Trust Proof Up
Licence, insurance, warranty, association membership, recent reviews and real project photography — placed where the decision happens rather than on a page nobody visits.
See the work →Remove Mobile Friction
Speed, tap targets, form usability on a phone in a driveway. Slow and awkward mobile pages lose visitors before any of the above gets a chance to work.
Technical SEO details →You don’t have the traffic for statistical significance. That’s fine.
Proper split testing needs thousands of conversions to reach confidence. A contractor doing two thousand visitors and twenty enquiries a month will never get there, and any agency running formal A/B tests at that volume is producing noise and charging for it. What works instead is fixing known problems, measuring the before and after over a reasonable window, and being honest about attribution.
- Fix known conversion killers rather than testing trivia
- Measure over 90-day windows, not week to week
- Session recordings and heatmaps for qualitative insight, not statistics
- Call tracking so phone enquiries are counted, not just forms
- Honest reporting when a change didn’t move anything
What the system looks like when it’s working.
Three times the enquiries without a dollar more in ad spend.
A remodeler was spending steadily on Google Ads with acceptable click costs and disappointing enquiry volume. The traffic was fine; the site published no pricing, ran a nine-field form, and had an untracked phone number. Fixing those three things changed the account without changing the budget.
Get this analysis for your business →Conversion work happens in the sprint, in every tier.
Every tier starts with a 90-Day Growth Sprint at $4,500, and the conversion fixes happen inside it — because sending traffic to a site that leaks is the fastest way to waste your money and our time.
- Full conversion audit
- Pricing guidance content
- Enquiry path rebuild
- Call tracking setup
- Local SEO for 1 metro
- Monthly conversion reporting
- 1 strategy call / month
- Everything in Growth
- Managed Google Ads (up to $10K/mo spend)
- Dedicated landing page builds
- Session recording + heatmap review
- Call tracking + recording + attribution
- Bi-weekly strategy calls
- AI Search entity setup
- Everything in Accelerate
- Structured testing where volume allows
- Multi-page funnel optimization
- Quarterly full conversion re-audit
- AI citation active monitoring
- Priority support (24-hr response)
- Weekly strategy calls
Conversion optimization — answered.
Do we really have to publish pricing?
You don’t have to, but it’s consistently the single highest-impact change we make and we’d be doing you a disservice not to push for it. Homeowners need a range before they’ll call. A site that refuses to give one sends them to a competitor who will, and you never know it happened. Ranges by project type are enough — nobody expects a fixed quote from a web page.
Won’t publishing prices scare people off?
It scares off people who were never going to buy, which is the point. Your estimator’s time is expensive. Filtering out unqualified enquiries before they reach your calendar is a gain even though the raw enquiry count may look flatter than expected. Judge it on booked consults, not on form fills.
Why don’t you run A/B tests?
Because most contractor sites don’t have the traffic to reach statistical significance, and testing at low volume produces noise that looks like insight. We fix known problems and measure over 90-day windows instead. Once a site is large enough for real testing we’ll do it — that’s what the Dominate tier covers.
Is this the same as a website rebuild?
No, and it’s usually much cheaper. Conversion work targets specific pages and specific friction points on the site you already have. A rebuild is warranted when the underlying template makes those fixes impossible, and we’ll show you the measurements behind that call rather than defaulting to it.
Should we do this before or after SEO and ads?
Before, or at the same time. Sending more traffic to a site converting at 0.4% wastes most of it. This is the cheapest lever available to you precisely because it works on visitors you’ve already paid for — which is why it sits inside the sprint for every tier rather than being sold separately.
Who owns the work?
You do. All changes happen on your site, in your accounts, with your tracking. Nothing is hosted on our infrastructure and nothing disappears if we part ways.
Want to know what your site actually converts at?
30-minute strategy call. We look at your traffic against your enquiry volume, identify where the funnel leaks, and tell you what a realistic conversion rate for your trade looks like. Most contractors have never seen this number calculated properly.
- Your actual conversion rate, calculated including calls
- Funnel leak identification on your key pages
- Mobile friction review
- Straight numbers — no fluff, no pitch, no obligation